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Apr 29, 2010
ALMOST THREE BILLION IMPRESSIONS AND COUNTING.
In their annual Green issue, Elle magazine awarded gold to VB&P’s “Green Car” Super Bowl spot for Audi. They called it, “a 60-second lesson in the power of humor to change perception.” And said it, “made mainstream Americans think about the environment, and environmentalists rethink the delivery of their message.” The article also re-quoted David Roberts of Grist, who remarked that the spot “is an appeal to a new and growing demographic that isn’t hard-core environmentalist — and doesn’t particularly like hard-core environmentalists — but that basically wants to do the right thing.” So far, “Green Car” has generated almost three billion PR impressions since it aired in February.
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Feb 16, 2010
THE MAYOR GIVES US THE THUMBS UP.
If you missed our Super Bowl commercial for Audi, then you are practically the only one. Green Car, which aired in the 4th quarter of Super Bowl XLIV, was the second most viewed commercial during the Super Bowl with 115.6 MM viewers (that’s 231.2 MM eyes) making it the second most watched commercial in U.S. history. There were several car companies vying for attention during the big game, but Audi rose to the top, ranking 6th in the USA Today Ad Meter and 1st in the Wall Street Journal poll. People weren’t only watching, they were also talking. “Audi Wins the Super Bowl,” was the title of a piece written by CNET, while Advertising Age ranked us as one of the best spots of the game and wrote, “Very funny for all the obvious reasons.” Edmunds.com posted, “Audi ‘Green Police’ Slays in Super Bowl Ad Wars.” And yes, our very own mayor Gavin Newsom tweeted, “Ok. . .That green police Audi commercial hits home. . .” In the end, Audi gained almost 3 billion media impressions, including coverage of the spots on The Today Show, CNBC, and The CBS Early Show.
