THE BUZZ AROUND VB&P’S VIRTUAL WATER COOLER.

Today, Venables Bell & Partners launched its Twitter Cooler MMX to house a virtual office environment that data visualizes the online conversations happening around our Super Bowl ads for VIZIO, Intel and Audi.

Say what you will about the death of the TV spot — the Super Bowl is still the biggest stage for brands to reach a mass audience, reaching 100 million consumers. And, the life of an ad won’t stop on Sunday. VB&P found that 41% of Super Bowl watchers plan to re-watch their favorite ads online and that Americans are just as likely to discuss ads as they are plays after the game.

“A Super Bowl spot is a pretty important marketing asset, but perhaps what’s more valuable is the amount of chatter and buzz that spot creates online. So, today, we’re unleashing a virtual water cooler – a data visualizer to track the conversations our three Super Bowl spots ignite,” said Paul Venables, founder and creative director, VB&P.

The Twitter Cooler is an extension of a project VB&P created last year to track the online chatter around its 2009 Super Bowl spot for Audi. The Twitter Cooler MMX builds on the idea but replaces the simple infographic approach with a retro videogame-styled office environment and pixel avatars to represent tweets related to the three, different Super Bowl spots it made for Audi, Intel and VIZIO. The visualizer tracks twitter messages from a week before the Super Bowl to a week after, and displays them in a time-lapse animation that the user can also control manually.