Barclays “Fake” Attracting Attention

In our latest effort for Barclays, our hero finds himself knee deep in a world of financial fraudulence. Rich with visual trickery, this spot conveys the uneasiness we’ve all been feeling for the past year and a half or so, and positions Barclays as a safe haven in this very precarious financial climate. Directed by Nicolai Fuglsig, the spot reached number one on AdCritic’s Top 20 and was also featured as the Spot of the Day. Campaign Magazine has also recognized it as the Ad of the Day, and will feature it in its upcoming print issue.