ALMOST THREE BILLION IMPRESSIONS AND COUNTING.

In their annual Green issue, Elle magazine awarded gold to VB&P’s “Green Car” Super Bowl spot for Audi. They called it, “a 60-second lesson in the power of humor to change perception.” And said it, “made mainstream Americans think about the environment, and environmentalists rethink the delivery of their message.” The article also re-quoted David Roberts of Grist, who remarked that the spot “is an appeal to a new and growing demographic that isn’t hard-core environmentalist — and doesn’t particularly like hard-core environmentalists — but that basically wants to do the right thing.” So far, “Green Car” has generated almost three billion PR impressions since it aired in February.