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Aug 23, 2010
LIFE IN THE FAST LANE.
This week we announced the addition of new client, Clearwire, the leading 4G mobile broadband internet provider. This news comes on the heels of VB&P’s 40% revenue growth since 2008 and a banner new business year thus far in 2010. VB&P added Phillips 66 to its current ConocoPhillips responsibilities and expanded its work on the ConAgra portfolio with a significant assignment for Chef Boyardee. So far, the SF Egotist, Adweek and the New York Times have all picked up the news.
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Aug 19, 2010
BACK BY POPULAR DEMAND.
Last week Paul returned to the Ron Owens show on ABC radio out of San Francisco. If you want to know what his biggest pet peeve is when watching football, the best place to learn how to be a copywriter and why McDonald’s uses the colors yellow and red to sell hamburgers, tune in here.
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Aug 4, 2010
SHOCK ADVERTISING.
ABC’s Nightline invited our agency President Bob Molineaux onto their program about shock advertising and featured our work for the Meth Project. In the debate over the effectiveness of using graphic ads, we’re proud to say our work for the Meth Project is winning. In the five years since they’ve been running, teen meth use is down by 63% and adult use by 72% in the state of Montana. Watch the show here.
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Aug 3, 2010
RAVIOLI IS FOREVER.
Today, Adweek Ad Critic Barbara Lippert gave a glowing review of our first work for Chef Boyardee. “The work really works. The tone is perfect,” she said. In the spot, a Chef-eater is confronted by her once-loved, now-abandoned blankey. Needless to say, the insecure blanket is not happy to learn that its owner has not outgrown the saucy taste of Chef Boyardee. Look for a cantankerous soldier and a PO’d nightlight to follow in blankey’s ravioli-scoffing footsteps. In the meantime, check out the article here.
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Jul 9, 2010
HELLO EMMYS.
What do our Audi “Green Car” spot, Steve Carrell of “The Office” and “Glee” all have in common? Turns out, we’ve all been nominated for the 2010 Emmy awards. Our “Green Car” Super Bowl spot is in the running for “Outstanding Commercial.” Tune in on August 29th to see what happens.
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Jun 8, 2010
THE SF EGOTISTS ASKS. PAUL ANSWERS.
This week, the San Francisco Egotist featured Paul in a Q&A. Read here about the best advice he ever received, why the world doesn’t need another ad agency, and why he thinks San Francisco trumps New York.
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Jun 8, 2010
OUR CLIENTS AREN’T LIKE YOUR CLIENTS.
Ad Age has named our Intel client, Deborah Conrad, a “Woman to Watch.” This is not exactly news to us. We fell in love with her as a client on day one, and she’s been pivotal in leading our work for “Sponsors of Tomorrow.” As Paul Venables tells Ad Age, “All great clients are smart, intuitive and courageous, and Deborah Conrad is all of the above. But what makes her the kind of client the agency bleeds for is how she is as a person.” Thanks, Deborah, for being a rockstar client and for making us all look good.
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May 4, 2010
IT’S NOT ABOUT THE ADS.
In a recent Adweek article, Paul Venables gave some wise advice on starting your own agency. According to Paul, his smartest business decision was not just opening VB&P, but also building the right agency culture. “The tendency is for grizzled creative veterans to open a shop and think it’s all about the ads. It isn’t. It’s about the people. Attract the right people and they will create the right ads,” he said. And there’s more. To learn about his biggest mistake, read here.
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Apr 29, 2010
ALMOST THREE BILLION IMPRESSIONS AND COUNTING.
In their annual Green issue, Elle magazine awarded gold to VB&P’s “Green Car” Super Bowl spot for Audi. They called it, “a 60-second lesson in the power of humor to change perception.” And said it, “made mainstream Americans think about the environment, and environmentalists rethink the delivery of their message.” The article also re-quoted David Roberts of Grist, who remarked that the spot “is an appeal to a new and growing demographic that isn’t hard-core environmentalist — and doesn’t particularly like hard-core environmentalists — but that basically wants to do the right thing.” So far, “Green Car” has generated almost three billion PR impressions since it aired in February.
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Apr 29, 2010
THE BONG IS ADDICTIVE.
This month Fast Company revealed that our client Intel’s Bong is the second most addictive sound in the world, one notch below a baby’s giggle and just ahead of the “Star Spangled Banner.” The results were part of findings by branding guru Martin Lindstrom and sound identity company Elias Arts, who wired volunteers and measured their pupil and brain wave responses to sounds. Read more here.
